Cabin is the new destination for “modern lodging in the urban landscape”, as we call it on the website designed to attract a younger demographic. You can tell the moment the seductive video launches, with its heroine coming home in leather jacket, stilettos and artfully tattered jeans, throwing her keys and getting ready to relax with a glass of wine to Wilson Pickett’s In the Midnight Hour with her man. After an intimate indoor marshmallow roast, the camera pans out to the spectacular city lights at night.
From the stencil logo design through the website to the street signs attached to real trees imported from Northern Ontario, Cabin signals that it’s the ultimate place for today’s Queen West hipsters to get away, hang their hats and chill.
